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Analytics guides

GA4, GTM, Looker, server-side tracking and cookieless measurement.

GA4 + GTM + Looker Studio: advanced analytics 2026

Complete configuration of the modern analytics stack: GA4 events, server-side GTM container and Looker Studio dashboards with 24 core KPIs.

By Jorge & Vicente Palacios·2026-06-26·13 min

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Server-side tracking in 2026: why and how

How to set up server-side GTM, Meta CAPI and Google Enhanced Conversions. Recover 15-30% of tracking lost to adblockers, Safari ITP and Firefox privacy.

By Vicente Palacios·2026-06-18·10 min

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