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SOCIAL MEDIA · ORGANIC + PAID SOCIAL
10 AI AGENTS · 24/7

Expert agency in social media, content and community with editorial strategy, creativity and AI Agents 24/7.

Editorial strategy, creative production, community management, paid social and active listening under one senior team. We audit the ecosystem, prioritise by business objective and execute with calendar, KPIs and full traceability. Over 20 years in digital channels, +4M impressions/month managed and 10 AI Agents watching mentions, trends and responses 24/7 under human supervision.

4M+
Impressions/month
8.2%
Average engagement
20 years
In digital channels
LIVE · Social Ecosystem
--:--:--
Impressions (24h)
0
Interactions
0
Engagement rate
0
Net followers
0
Instagram · +14%
LinkedIn · +22%
TikTok · +31%
YouTube · +18%
MADRID · E-commerce · Engagement +300%BARCELONA · B2B SaaS · Impressions +550%VALENCIA · Fintech · Social leads +475%BILBAO · Industrial · Qualified reach +550%SEVILLE · Beauty · UGC mentions +758%LISBON · Media · Subscriptions +231%MALAGA · Travel · Bookings +394%ZARAGOZA · EdTech · Social CTR +386%MADRID · E-commerce · Engagement +300%BARCELONA · B2B SaaS · Impressions +550%VALENCIA · Fintech · Social leads +475%BILBAO · Industrial · Qualified reach +550%SEVILLE · Beauty · UGC mentions +758%LISBON · Media · Subscriptions +231%MALAGA · Travel · Bookings +394%ZARAGOZA · EdTech · Social CTR +386%
Social platforms managed
01 · MANIFESTO · SOCIAL MEDIA AGENCY

Social is not an ad channel. It is edited conversation between brand and community, every day.

Social media is today the most frequent point of contact between brand and audience, but also the most volatile: algorithms that change without warning, formats that expire in weeks and communities that punish inconsistency. As a specialised social media agency, eXprimeNet approaches every account as an editorial system: strategy per platform and objective, continuous creative production (video, photo, copy), active community management, social listening, integrated paid social and a layer of AI Agents monitoring mentions, trends, sentiment and responses 24/7. Everything under senior human supervision.

02 · SOCIAL WORK LAYERS

Seven layers. One system. Strategy, content, community and paid social integrated.

As a full-service social media agency, all channel levers are operated: editorial strategy per platform, creative production (video, photo, motion, copy), community management and response, active listening, integrated paid social, influencer marketing and consolidated data. Platform selection responds to the real target audience, not to hype.

INSTAGRAM
Meta · Instagram + Facebook
Instagram Feed · Reels · Stories · Broadcast · Facebook · Meta Business Suite
Primary channel for lifestyle, fashion, beauty, food, travel and local commerce. Reels as an organic reach lever and Broadcast Channels for loyal audiences. Shopping integration for ecommerce.
Applied AI
Trend analysis by sector, generation of copy variants and hashtags optimised for real audience, timing suggestions based on historical engagement. Editorial human approval mandatory.
TIKTOK
TikTok · Generational reach
TikTok For You · Series · TikTok Shop · Spark Ads · Creator Marketplace
Platform with the fastest algorithmic discovery. Native vertical formats, sound as a lever, trends with a 48–72h window. Reference for audiences 16–34 and emotional B2C.
Applied AI
Early detection of trending sounds and formats by sector, suggestions of editorial hooks and retention triggers. Final copy and editing always by human creative team.
LINKEDIN
LinkedIn · B2B and talent
LinkedIn Feed · Newsletters · Live · Sales Navigator · Company Pages · Groups
B2B reference for thought leadership, employer branding, demand generation and technical hiring. Long-form articles, carousels and short video coexist in the feed.
Applied AI
Analysis of sector conversation, topic suggestion by real decision-maker engagement, profile summaries and contact prioritisation. Interaction and publication always validated by human team.
YOUTUBE
YouTube · Long-form + Shorts
YouTube Long-form · Shorts · Community · Studio Analytics · YouTube Live
Dual platform: in-depth content (tutorials, interviews, cases) and Shorts as discovery. High conversion capacity in considered and educational decisions.
Applied AI
Optimisation of titles, thumbnails and chapters by measured retention. Audience retention analysis and topic suggestions based on real search. Full production by human team.
X · THREADS
X · Threads · Bluesky
X Premium · Threads · Bluesky · Mastodon · Newsletters
Real-time conversation, editorial news, crisis management and vertical communities. Lower organic reach than other platforms but very high relevance in professional and cultural niches.
Applied AI
Real-time mention monitoring, sentiment analysis, reputational crisis detection and response prioritisation. Every publication approved by human editorial team.
PINTEREST
Pinterest · Visual discovery
Pinterest Pins · Idea Pins · Boards · Shopping Ads · Trends
Visual discovery engine with long lifespan per pin (months or years). Reference for décor, fashion, wedding, DIY, food, travel and purchase planning. Sustained web traffic.
Applied AI
Analysis of visual trends by sector, suggestion of keywords and descriptions optimised for search. Graphic and editorial curation always by human designers.
COMMUNITY
Community management and listening
Sprout Social · Hootsuite · Meltwater · Brandwatch · Talkwalker · Metricool
The community is the real asset: mentions, DMs, comments, reviews and groups. Operated with response SLAs, coherent editorial tone and cross-platform active listening for proactive detection.
Applied AI
Automatic classification of mentions (positive / negative / question / crisis), prioritisation by urgency and response suggestion. Every public response requires approval from the human community manager.
03 · SECTOR × PLATFORM CASES

Real impact measured in engagement, reach and conversion.

Illustrative data by sector and social platform. Under confidentiality agreement, identities are not disclosed. Figures representative of the usual range after 90–180 days of structured operation.

Sector
Platform
KPI
Before
After
Δ
Period
Fashion e-commerce
Instagram + TikTok
Engagement rate
2.1%
8.4%
+300%
150 days
B2B SaaS
LinkedIn Company
Impressions/month
48k
312k
+550%
120 days
Home retail
Pinterest + Instagram
Social web traffic
4.2k
18.7k
+345%
180 days
Fintech
LinkedIn + YouTube
Social leads/month
32
184
+475%
150 days
Travel
Instagram Reels + TikTok
Organic reach
210k
1.4M
+567%
120 days
EdTech
LinkedIn + YouTube
Social CTR to web
1.4%
6.8%
+386%
90 days
Beauty · Cosmetics
TikTok + Instagram
UGC mentions/month
48
412
+758%
150 days
Industrial B2B
LinkedIn + YouTube
Qualified impressions
28k
182k
+550%
180 days
Representative cases · Illustrative, do not identify specific clients
04 · EXTENDED CASE · TRAVEL

From 210k to 1.4M organic reach in 120 days. Tracked week by week.

Real timeline of an intervention on an active project. Anonymised data under confidentiality agreement. Figures representative of the typical improvement range with a similar diagnosis.

Organic reach before
210k/month
Organic reach after
1.4M/month
Average engagement
2.1% → 8.4%
Social bookings
+394%
D-0
Full audit
Ecosystem of 6 social channels with sporadic production and no calendar. Reels used as post cross-posts without vertical adaptation. No active listening. Community without response SLA.
D-14
Editorial strategy
Quarterly editorial plan per platform with 4 narrative pillars (destination, experience, sustainability, real traveller). Agreed frequency. Differentiated voice tones per channel.
D-30
Native production
Weekly production of vertical Reels and TikTok with hook <2s. Editorial photography with consistent palette. Copy optimised per platform. Bi-weekly creative rotation.
D-60
Community + listening
Response SLA <2h during business hours. Cross-platform active listening with automatic classification. Reputational crisis playbook documented and tested in a drill.
D-90
Paid amplification
Paid social integrated with organic: best-performing organic content is amplified. Behavioural and lookalike segmentation. ROAS measured with multi-touch attribution.
D-120
Consolidated result
Organic reach ×6.7. Engagement ×4. Social bookings +394%. Operation in continuous mode with iterative optimisation and 10 AI Agents monitoring 24/7.
05 · VERTICAL SECTORS

Every sector, its own social ecosystem.

Platform mix, editorial tone, cadence and content type differ radically between B2C lifestyle, B2B SaaS, industrial, media and services. Accumulated vertical experience shortens the learning curve and avoids structural mistakes.

E
E-commerce · Fashion
Key KPIsEngagement · CTR · Social CVR
Instagram Reels · TikTok Shop · Pinterest · UGC · Creators · Live shopping.
S
B2B SaaS
Key KPIsQualified impressions · MQL
LinkedIn thought leadership · YouTube demos · X conversation · Video case studies.
F
Fintech · Banking
Key KPIsLeads · Trust · Social NPS
LinkedIn · Educational YouTube · Compliance-first · Zero promises · Trust signals.
M
Media · Publishers
Key KPIsSubscriptions · Traffic · Reach
Newsletters · X breaking · YouTube long-form · Vertical community · Editorial UGC.
T
Travel
Key KPIsBookings · Reach · UGC mentions
Instagram + TikTok · Pinterest planning · Destination Reels · Local creators.
D
EdTech
Key KPIsEnrolment · Faculty engagement
LinkedIn · Tutorial YouTube · Instagram student · Curious TikTok · Community.
H
Health · Healthtech
Key KPIsTrust · Adherence · Education
HIPAA compliance · Clinically reviewed content · YouTube · Medical LinkedIn.
I
Industrial B2B
Key KPIsMQL · Employer branding · Talent
LinkedIn ABM · YouTube case studies · Talent branding · Niche sector X.
06 · METHOD

Five phases. One social process.

01
Social ecosystem audit
Analysis of active accounts, historical production, engagement per platform, real vs. target audience, initial listening and sector benchmarking. Prioritised findings document.
02
Editorial and community plan
Definition of narrative pillars, priority platforms, quarterly calendar, voice tones per channel, community SLAs and KPIs per phase. Prioritised by expected return.
03
Native creative production
Weekly production of Reels, TikTok, YouTube Shorts, carousels, editorial photo and copy. Native per platform. Systematic testing of hooks, thumbnails and CTA.
04
Community + active listening
Management of DM, comments, mentions and reviews with SLAs. Cross-platform listening with AI classification and human prioritisation. Operational crisis playbook.
05
Executive reporting and optimisation
Dashboard with engagement, reach, conversion, sentiment and comparison against sector benchmark. Monthly editorial optimisation committee.
07 · ONBOARDING · 14 DAYS

From signature to first published content in two weeks.

The social onboarding process is designed to minimise friction and preserve brand coherence from day one. It runs without disrupting existing operations.

D-1
Kickoff · Discovery
Session with brand and communication lead. Objectives, KPIs, active platforms, graphic assets, style guide and access to social platforms + management tools.
D-2/4
Ecosystem audit
Analysis of active accounts, engagement per platform, real vs. target audience, historical sentiment and sector benchmarking. Prioritised findings document.
D-5/7
Editorial plan
Narrative pillars, voice tones per channel, quarterly calendar, community SLAs and creative matrix per platform. Agreed KPIs per phase.
D-8/10
Native pre-production
Video and photo session per platform, creative matrix for Reels and TikTok, editable templates and fonts/palettes adjusted per channel.
D-11/13
First publications
First weekly batch (Reels, carousels, YouTube Shorts), listening activation, active community SLA and configuration of AI Agents with agreed thresholds.
D-14
Cruising mode
Continuous operation. Weekly committee. 10 AI Agents monitoring mentions, trends and sentiment 24/7. Iterative optimisation active by platform and objective.
08 · TRANSVERSAL CAPABILITIES

Creativity is not enough.

A modern social ecosystem requires editorial strategy, senior creative production, community management with SLAs, paid social and consolidated analytics. All of it is operated by the same team.

Editorial strategy
Defining the role of each platform in the ecosystem. Consistent narrative pillars per quarter. Prioritisation by business objective and real audience, not by hype.
Native creative production
Video, photo, motion and copy teams specialised per platform. Reels, TikTok, YouTube Shorts, editorial photo and systematically tested copy by hook and CTA.
Community management
Active management of DMs, comments, mentions and reviews with agreed response SLAs. Coherent editorial tone. Crisis playbook tested and updated quarterly.
Cross-channel active listening
Monitoring of mentions, sentiment and trends across all platforms. AI classification + human prioritisation. Proactive reputational risk detection.
Integrated paid social
Paid amplification of the best organic content. Segmentation by behaviour, lookalike and retargeting. ROAS measured with multi-touch cross-platform attribution.
Reporting and BI
Looker Studio dashboards with engagement, reach, conversion, sentiment and comparisons against verifiable sector benchmarks. Weekly and quarterly.
09 · AI APPLIED TO SOCIAL

Five layers. Always with human supervision.

AI does not replace the social team: it amplifies listening capacity, creative generation and response prioritisation. Each layer operates under protocols agreed with the client.

LAYER 01
Data
Unified ingestion of cross-platform mentions, historical engagement, sentiment and sector benchmarks. Real-time anomaly detection and conversation spikes.
LAYER 02
Prediction
Retention models per format, engagement propensity per audience and optimal publishing timing. Early detection of viral trends by sector.
LAYER 03
Generation
Editorial assistance: copy variants, optimised hashtags, alternative hooks and thumbnails. Prior human validation before publication, always. No exceptions.
LAYER 04
Optimisation
Automatic rebalancing of cadence by engagement, prioritisation of platforms by objective and creative matrix refresh when measured performance drops.
LAYER 05
Explainability
Every algorithmic recommendation documented. No productive publication is released without review by the human editorial team responsible for the channel.
10 · AI AGENTS · OPERATIONAL 24/7

Ten AI Agents specialised in social media operating on every managed account.

Modern social management demands more than publishing. eXprimeNet deploys on every account a squadron of specialised AI Agents: autonomous programs with defined objectives, bounded operating limits and escalation protocols. Each agent covers a critical function of the social cycle, operates 24/7, and all critical actions require approval from the human team.

SOC-01
AI AGENT
Mention Radar
Cross-platform active listening
Monitors brand, product, competitor and key people mentions on Instagram, TikTok, LinkedIn, YouTube, X and Threads. Alerts on anomalous spikes in <5 min.
Operates on
Meltwater · Brandwatch · Talkwalker · Sprout Social · proprietary
SOC-02
AI AGENT
Sentiment Analyzer
Mention classification
Analyses tone (positive/neutral/negative/crisis) by language and context. Prioritises mentions by real urgency and suggests model response. Publication always human.
Operates on
Multi-platform · social APIs · proprietary
SOC-03
AI AGENT
Trend Detector
Early trend detection
Tracks trending sounds, hashtags and formats by sector with 24–48h window. Proposes actionable hooks. Creative production always by human team.
Operates on
TikTok Creative Center · Instagram Reels · YouTube Trends
SOC-04
AI AGENT
Post Time Optimizer
Optimal timing per audience
Predicts the best publishing moment per platform and real audience segment. Continuous rebalancing by measured engagement. Manual overrides always available.
Operates on
Meta Insights · TikTok Analytics · LinkedIn Analytics · proprietary
SOC-05
AI AGENT
Copy Assistant
Copy and hashtag variants
Generates variants of captions, hooks and hashtags optimised per platform and audience. Tests historical performance. Final copy approved by human editor.
Operates on
Instagram · TikTok · LinkedIn · X · proprietary
SOC-06
AI AGENT
Community Guardian
DM and comment prioritisation
Classifies DMs and comments by urgency (crisis, commercial, query, spam) and proposes draft response. Every public message is approved by human community manager.
Operates on
Meta Business · TikTok · LinkedIn · YouTube · Sprout Social
SOC-07
AI AGENT
Reach Predictor
Organic reach prediction
Estimates expected reach per content type and timing before publishing. Creative prioritisation by expected return. Final decision by human editor.
Operates on
Instagram · TikTok · LinkedIn · YouTube · proprietary
SOC-08
AI AGENT
Crisis Watch
Proactive crisis detection
Detects anomalous spikes of negative mentions, suspicious coordinated activity or reputational risk virals. Activates crisis protocol and notifies the team in <5 min.
Operates on
Meltwater · Brandwatch · social APIs · proprietary listening
SOC-09
AI AGENT
UGC Miner
Community content discovery
Locates quality user mentions and content, filters by sentiment and suggests licensed reuse. All permissions requested by human.
Operates on
Instagram · TikTok · YouTube · Twitter · Pinterest
SOC-10
AI AGENT
Competitor Watch
Continuous competitive intelligence
Monitors publishing, engagement and campaigns of direct competitors. Compares metrics and suggests opportunity gaps. Monthly analysis for editorial committee.
Operates on
Meltwater · Sprout Social · Similarweb · proprietary
10
Social agents in production
24/7
Continuous monitoring
< 5 min
Crisis detection
100%
Under human supervision
11 · AI GOVERNANCE

Social automation, yes. Autonomy without control, no.

Social agents act within a governance framework agreed with the client. No automation publishes, responds or segments without human judgement. AI proposes, the team decides.

01
Mandatory human approval
No agent publishes, replies on public channels, changes bio or modifies active schedules without the assigned community manager or editor sign-off.
02
Defined operating limits
Each agent operates within bounded thresholds: maximum volume, allowed platforms, untouchable topics (politics, religion, competition). Out of range it is blocked.
03
Full traceability
Every algorithmic action is logged: which model acted, with which data, what it recommended, who approved it. Auditable export on demand.
04
Protected client data
Client data (audience, historical engagement, behaviour) does not feed models shared with third parties. Use restricted to the project.
05
Mandatory editorial review
Any copy generated or expanded by AI passes human editorial control by specialised copywriter before publication. No exceptions.
06
Required explainability
Every recommendation is accompanied by quantitative reasoning (expected engagement, sentiment, sector benchmark). Without justification, it is not applied.
12 · OPERATIONAL DIFFERENTIAL

What changes when running social media with eXprimeNet.

Objective comparison of capabilities between a standard social operation (in-house, freelance or generic agency) and the eXprimeNet management model.

Dimension
Standard operation
With eXprimeNet
Active listening
Reactive, checking app manually
Mention Radar + Sentiment Analyzer 24/7 · alerts < 5 min
Trend detection
When the trend is already saturated
Trend Detector · 24–48h window per sector
Creative production
Cross-post between platforms
Native production per platform · vertical + horizontal
Community management
Irregular replies without SLA
Agreed SLAs · Community Guardian prioritising
Crisis management
Ad-hoc when it explodes
Playbook + Crisis Watch · protocol activated <5 min
Publishing time
Fixed by habit
Post Time Optimizer · by real audience
Paid amplification
Random boost or none
Integrated paid social · validated organic amplification
Reporting
App screenshots + manual table
Looker Studio · engagement, sentiment, benchmarks, ROAS
13 · FREQUENTLY ASKED QUESTIONS

Common questions before hiring social media.

Do you work all platforms or only some?+
We operate the platforms where the client’s target audience actually lives, not all of them. Being on a platform without consistent resources damages more than it helps. After audit we propose the optimal mix: normally 2–4 main platforms with native production per channel.
How long does social media take to deliver results?+
The first impacts on engagement and organic reach are measurable in 30–45 days. Structural results of active community and measurable conversion consolidate between month 3 and month 6, with cumulative growth via iterative optimisation.
Do you buy followers, likes or artificial engagement?+
No. Never. Bought followers destroy algorithmic relevance in weeks (they lower the real engagement ratio), generate risk of account suspension and deceive the client about the real channel state. We only work with authentic organic growth.
Do you guarantee followers or reach?+
We don’t guarantee fixed numbers: they depend on sector, creative proposal and competitive context. We do guarantee documented methodology, traceable execution, agreed KPIs and transparent weekly reporting on progress vs. verifiable sector benchmarks.
Do you produce videos and photography yourselves?+
Yes. We operate an internal team of video (Reels, TikTok, YouTube Shorts), editorial photography and motion design. Native production per platform with systematic testing of hooks, thumbnails and CTA. All under senior editorial control.
How do you handle negative comments or reputational crises?+
With a documented crisis playbook tested in a drill. Proactive 24/7 detection with Crisis Watch. Escalation to client team in <15 min upon real crisis signal. Public response always approved by human community manager and client owner.
What exactly are the "AI Agents" running the account?+
Autonomous programs specialised in a specific function of the social cycle: mention listening, sentiment analysis, trend detection, optimal timing, copy variants, community prioritisation, reach prediction, crisis detection, UGC discovery and competitive intelligence. They operate 24/7 within limits defined with the client and all critical actions require human approval before execution.
Do you integrate with paid social?+
Yes. Organic and paid work as a system: the best organic content is amplified with bounded budget. Behavioural, lookalike and retargeting segmentation. Multi-touch attribution to measure real social contribution to conversion, not just vain reach.
How is the real ROI of social measured?+
With a multi-touch attribution model that measures social contribution to conversion (not just last-click). We separate branding impact (recall, sentiment) from direct impact (leads, attributed sales). KPIs are agreed with the business owner and reported weekly.
NEXT STEP

Tell us about your project.

An honest conversation with a senior team. No endless forms, no commitment. We analyse your case, respond with clarity and only move forward if it makes sense for you.

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