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EMAIL MARKETING · AUTOMATION
⚡10 AI AGENTS · 24/7

Agency expert in email marketing and automation with segmentation, journeys and AI Agents 24/7.

Strategy, segmentation, automated journeys, deliverability and creativity under a single senior team. We audit the base, prioritize by LTV and execute with full traceability. Over 20 years sending email with intact reputation, +2M emails/month managed and 10 AI Agents monitoring deliveries, opens and bounces 24/7 under senior human oversight.

2M+
Emails/month managed
99.4%
Average deliverability
20 years
Sending email
Shall we talk?
LIVE · Email Ecosystem
--:--:--
Sends (24h)
0
Average open rate
0
Click-through rate
0
Revenue/email
0
Klaviyo · +14%
HubSpot · +9%
Mailchimp · +12%
Brevo · +17%
MADRID · E-commerce · Revenue/email +422%BARCELONA · SaaS B2B · MQL +371%VALENCIA · Fintech · Activation +161%BILBAO · Industrial · Leads +356%SEVILLE · Retail · Open rate 38%LISBON · Media · Newsletter open 48%MALAGA · Travel · Bookings +394%ZARAGOZA · EdTech · Nurturing CTR +271%MADRID · E-commerce · Revenue/email +422%BARCELONA · SaaS B2B · MQL +371%VALENCIA · Fintech · Activation +161%BILBAO · Industrial · Leads +356%SEVILLE · Retail · Open rate 38%LISBON · Media · Newsletter open 48%MALAGA · Travel · Bookings +394%ZARAGOZA · EdTech · Nurturing CTR +271%
Email marketing platforms used
01 · MANIFESTO · EMAIL MARKETING AGENCY

Email is not dead. It just demands more rigor than most brands give it.

Email marketing remains the digital channel with the highest direct return per euro invested, but only when operated with technical and strategic rigor. Dirty bases, purchased lists, generic subject lines and lack of segmentation kill domain reputation in months. As an agency specialized in email marketing and automation, eXprimeNet approaches every operation as a system: deliverability infrastructure (SPF, DKIM, DMARC, warmup), segmentation by behavior and value, automated journeys per customer lifecycle stage, editorial creativity and an AI Agents layer monitoring deliveries, opens, bounces and complaints 24/7. All under senior human oversight.

02 · EMAIL WORK LAYERS

Seven layers. One single system. Deliverability, segmentation, journeys and creativity integrated.

As a full-service email marketing agency, every channel lever is operated: technical infrastructure (authentication, warmup, dedicated IP), base hygiene, segmentation by behavior and value, journey automation, editorial creativity, continuous testing and consolidated data. Priority selection responds to reputation diagnostics and business objectives.

MAILCHIMP
Mailchimp · Intuit
Mailchimp Standard · Essentials · Premium · Transactional (Mandrill)
Reference platform for SMBs and mid-market e-commerce. Native integration with Shopify, WooCommerce, Magento and +250 apps. Behavior segmentation and visual customer journeys.
AI applied
Automatic send time optimization per contact, continuous subject line testing and segment prioritization by engagement score. Human approval on every iteration.
KLAVIYO
Klaviyo · E-commerce first
Klaviyo Email · SMS · Reviews · CDP · Flows · Segments
Market standard in e-commerce (Shopify, BigCommerce). Granular behavior segmentation, predictive LTV and event-triggered automated flows (browse, cart, purchase, replenishment).
AI applied
Purchase propensity models, LTV prediction and churn detection. Iterative flow optimization by real measured revenue/email.
SALESFORCE MC
Salesforce Marketing Cloud
Marketing Cloud · Journey Builder · Email Studio · Interaction Studio · CDP
Enterprise multi-channel platform (email, SMS, push, in-app). Journey Builder for complex B2C and B2B cycles, with AMPscript for deep personalization.
AI applied
Einstein AI applied to send time optimization, subject line generation and content assembly. Integrated corporate governance.
HUBSPOT
HubSpot Marketing Hub
Marketing Hub · Automation · CRM · Sales · Service · CMS
B2B platform integrated with native CRM. Workflows by lifecycle stage, lead scoring, automated nurturing and multi-touch attribution. End-to-end inbound focus.
AI applied
Content Assistant for initial copy, breeze intelligence for enrichment and predictive conversion models. All under human editorial control.
BRAZE
Braze · Cross-channel enterprise
Braze Email · Push · In-App · SMS · WhatsApp · Content Cards · Currents
Real-time enterprise cross-channel platform. Canvas for multi-channel journeys with complex branching. High real-time personalization capacity and event-based triggers.
AI applied
Sage AI for content optimization, Intelligent Timing and Predictive Suite for churn and LTV. Integration with corporate data warehouses.
SENDGRID
SendGrid · Twilio · Transactional
SendGrid Email API · Marketing Campaigns · Dedicated IPs · MailerSend
Technical reference for transactional email at scale (order confirmations, password resets, notifications). Dedicated IPs, managed warmup, extremely high deliverability.
AI applied
IP reputation optimization, bounce pattern detection and segmentation suggestions by engagement. All with complete logging.
DELIVERABILITY
Reputation and health tools
Google Postmaster · Microsoft SNDS · Return Path · Sender Score · GlockApps
Deliverability is the first obsession: SPF, DKIM, DMARC, BIMI, IP and domain warmup, blacklist and sender score monitoring. No inbox, no campaign.
AI applied
Continuous cross-provider reputation monitoring, complaint spike alerts and proactive base hygiene suggestions. Automated quarterly audit.
03 · CASES BY SECTOR × PLATFORM

Real impact measured in revenue per email and engagement.

Illustrative data by sector and email platform. By confidentiality agreement, identities are not disclosed. Figures representative of the usual range after 90–180 days of structured operation.

Sector
Platform
KPI
Before
After
Δ
Period
E-commerce fashion
Klaviyo Flows
Revenue/email
€0.18
€0.94
+422%
150 days
SaaS B2B
HubSpot + Marketing Cloud
Email MQL
42/mo
198/mo
+371%
120 days
Retail electronics
Klaviyo + Braze
Open rate
14%
38%
+171%
90 days
Fintech
Salesforce MC
30d activation
18%
47%
+161%
120 days
Travel · Tourism
Braze Canvas
Bookings/campaign
124
612
+394%
150 days
Education · EdTech
Mailchimp + HubSpot
Nurturing CTR
2.1%
7.8%
+271%
90 days
Media · Publishers
Mailchimp Standard
Newsletter open
22%
48%
+118%
120 days
Industrial B2B
HubSpot Marketing Hub
Qualified leads
18/mo
82/mo
+356%
180 days
Representative cases · Illustrative, do not identify specific clients
04 · EXTENDED CASE · E-COMMERCE FASHION

From €0.18 to €0.94 revenue per email in 150 days. Tracked week by week.

Real timeline of an intervention on an active project. Data anonymized by confidentiality agreement. Figures representative of the typical improvement range with similar diagnostics.

Revenue/email before
€0.18
→
Revenue/email after
€0.94
Total channel revenue
+318%
Deliverability
87% → 99.4%
D-0
Integral audit
Base of 340k contacts with 41% inactive +18 months. Domain reputation affected by low segmentation. SPF/DKIM correct but DMARC at p=none. Basic flows with no branching.
D-14
Hygiene and architecture
Base cleanup (-38% contacts): hard bounces, spam traps and >12m no-open removed. Segmentation by RFM (Recency, Frequency, Monetary) + engagement score.
D-30
Deliverability infra
DMARC raised to p=quarantine. BIMI implemented. Scheduled warmup on dedicated IP. Google Postmaster reputation goes from yellow to green in 20 days.
D-60
Automated flows
Complete Klaviyo flows: welcome (5 emails), browse abandonment, cart abandonment, post-purchase, winback and replenishment. Personalization with viewed products.
D-120
Systematic testing
Continuous A/B testing of subject lines, sender name, preview text and CTAs. Send time optimization per segment. Dynamic content blocks by category affinity.
D-150
Consolidated result
Revenue/email +422%. Total channel revenue +318%. Deliverability 99.4%. Operation in continuous regime with iterative optimization and 10 AI Agents monitoring 24/7.
05 · VERTICAL SECTORS

Each sector, its own email strategy.

Frequency, tone, content type and triggers differ radically between B2C e-commerce, B2B SaaS, media and services. Accumulated experience per vertical shortens the learning curve and avoids structural errors.

E
E-commerce
Key KPIsRevenue/email · CTR · CVR
Klaviyo/Braze flows · Cart abandonment · Winback · Replenishment · Product recommendations · Post-purchase.
S
SaaS · B2B
Key KPIsEmail MQL · Activation · Retention
Nurturing per persona · Product-led onboarding · Trial → paid · Feature adoption · Renewal reminders.
F
Fintech · Banking
Key KPIsActivation · KYC completion · Usage
Compliance-first · Regulatory onboarding · Product education · Personalization without PII exposure.
M
Media · Publishers
Key KPIsOpen rate · Sessions · Subscribers
Editorial newsletter · Segmentation by interest · Paywall nurturing · Subscriber retention.
T
Travel · Tourism
Key KPIsBookings · Add-ons · LTV
Pre-trip journeys · In-destination · Post-trip · Loyalty · Personalization by historical destination.
D
Education · EdTech
Key KPIsEnrollment · Course completion
Nurturing per program · Student reactivation · Faculty communications · Certification reminders.
H
Health · Healthtech
Key KPIsAdherence · Appointments · NPS
HIPAA/GDPR compliance · Appointment reminders · Patient education · Post-consultation follow-up.
I
Industrial · B2B
Key KPIsQualified leads · MQL · SQL
Technical nurturing · Whitepapers · Account communication · ABM email per persona.
06 · METHOD

Five phases. One single email process.

01
Technical and base audit
Analysis of SPF/DKIM/DMARC/BIMI, domain and IP reputation, base health (active, inactive, hard bounces, spam traps) and existing flow architecture. Prioritized findings document.
02
Email strategic plan
Definition of segments, journey map per lifecycle, editorial calendar, KPIs per phase and warmup plan if applicable. Prioritization by expected return per segment.
03
Technical implementation
Authentication configuration, IP/domain warmup, base hygiene, integration with CRM and e-commerce, automated flow setup and responsive templates.
04
Editorial production and testing
Weekly campaign production by vertical, systematic testing (subject, sender, CTA, hour, day), personalization with behavior data and continuous creative refresh.
05
Executive reporting and optimization
Dashboard with revenue/email, deliverability, engagement, LTV and comparison vs sectoral benchmark. Monthly optimization committee.
07 · ONBOARDING · 14 DAYS

From signature to first optimized send in two weeks.

The email startup process is designed to minimize friction and protect domain reputation from day one. Executed in parallel to existing sends, without channel interruption.

D-1
Kickoff · Discovery
Session with business lead and technical teams. Objectives, KPIs, current platforms, contact base, integrations and access to email platform + CRM.
D-2/4
Technical and base audit
Analysis of deliverability, SPF/DKIM/DMARC, reputation, base health, existing flows and calendars. Findings document prioritized by impact.
D-5/7
Email strategic plan
RFM + engagement segmentation, lifecycle journey map, quarterly editorial calendar, warmup plan if applicable and KPIs agreed per phase.
D-8/10
Technical quick-wins
DMARC configuration, BIMI, SPF/DKIM correction, initial base hygiene (inactive, hard bounces, spam traps), optimized responsive templates.
D-11/13
First send + flows
First campaign with real segmentation, activation of critical flows (welcome, cart abandonment, post-purchase) and AI agent configuration with agreed thresholds.
D-14
Cruising regime
Continuous operation. Weekly committee. 10 AI Agents monitoring deliverability, opens and bounces 24/7. Active iterative optimization per segment.
08 · TRANSVERSAL CAPABILITIES

Automation is not enough.

A modern email ecosystem requires senior editorial creativity, data engineering, integration with CRM/e-commerce and analytics consolidation. The whole set is operated by the same team.

Strategy and consulting
Definition of email role within the full funnel. Prioritization by expected LTV, reference KPIs and revisable quarterly roadmap.
Editorial creativity
Copywriters specialized per vertical and responsive designers. A/B tested subject lines, optimized preview text and dynamic content per segment.
Data engineering
Integration with CRM (Salesforce, HubSpot, Pipedrive), e-commerce (Shopify, WooCommerce, Magento) and data warehouses (BigQuery, Snowflake). Real-time segmentation.
Deliverability engineering
SPF/DKIM/DMARC/BIMI configuration, managed IP and domain warmup, cross-provider monitoring (Gmail, Outlook, Yahoo) and blacklist remediation.
Compliance and GDPR
Consent management, double opt-in, centralized unsubscribe, scheduled data purge, list audit and end-to-end GDPR/CAN-SPAM/CASL compliance.
Reporting and BI
Looker Studio dashboards with revenue/email, deliverability, engagement, LTV, cohort analysis and comparison vs. verifiable sectoral benchmarks.
09 · AI APPLIED TO EMAIL

Five layers. Always with human oversight.

Artificial intelligence does not replace the email team: it amplifies analysis capacity, creative generation and prioritization. Each layer operates under defined protocols.

LAYER 01
Data
Unified ingestion of email platform, CRM, e-commerce and web analytics. Detection of deliverability and behavior anomalies per segment.
LAYER 02
Prediction
Open/click/purchase propensity models per contact. LTV estimation and churn detection. Send time optimization per individual.
LAYER 03
Generation
Editorial assistance: alternative subject lines, copy variants, dynamic content blocks. Human validation always prior to publication.
LAYER 04
Optimization
Automatic frequency rebalancing by engagement, segment prioritization by expected return and declining flow refresh.
LAYER 05
Explainability
Every algorithmic recommendation documented. No production send is launched without review by the responsible human team.
10 · AI AGENTS · OPERATING 24/7

Ten AI Agents specialized in email marketing operating on every managed account.

Modern email management requires more than one-off campaigns. eXprimeNet deploys on every account a squad of specialized AI Agents: autonomous programs with defined objectives, bounded operational limits and escalation protocols. Each agent covers a critical function of the email cycle, operates 24/7 and all their critical actions require human team approval.

MAIL-01
AI AGENT
Deliverability Watch
Cross-provider reputation surveillance
Monitors reputation in Google Postmaster, Microsoft SNDS, Yahoo Sender Hub and blacklists (Spamhaus, Sorbs). Alerts on degradation in less than 5 minutes.
Operates in
Google Postmaster · Microsoft SNDS · Return Path · Sender Score
MAIL-02
AI AGENT
Bounce Analyzer
Automatic classification and purge
Analyzes SMTP bounce codes (hard, soft, spam trap, RBL), classifies and proposes purge or suppression. Human approval before removing from base.
Operates in
Multi-ESP · Mailchimp · Klaviyo · SendGrid · proprietary
MAIL-03
AI AGENT
Subject Line Optimizer
Continuous subject A/B testing
Generates and tests subject line, preview text and sender name variants. Learns by vertical and segment. Final copy is always approved by human editor.
Operates in
Klaviyo · Braze · Mailchimp · Salesforce MC · proprietary
MAIL-04
AI AGENT
Send Time AI
Schedule optimization per contact
Predicts best send moment individually by historical behavior. Continuous rebalancing by real engagement. Manual overrides always available.
Operates in
Klaviyo · Braze · Salesforce MC · HubSpot · proprietary
MAIL-05
AI AGENT
Segment Guardian
Segment health and overlap
Detects empty, overlapping or degraded segments. Proposes consolidations and validates semantic coherence. Human approval before merging.
Operates in
Klaviyo · Braze · HubSpot · Salesforce MC · proprietary CDP
MAIL-06
AI AGENT
Journey Optimizer
Automatic flow refresh
Detects flows with performance drops and proposes branching, delays, content and trigger adjustments. Email team validates before publishing changes.
Operates in
Klaviyo Flows · Braze Canvas · Journey Builder · HubSpot
MAIL-07
AI AGENT
LTV Predictor
Contact value prediction
Estimates LTV per contact using historical behavior. Prioritizes high-value segments for retention actions and prevents churn with automated winback.
Operates in
Klaviyo · proprietary CDP · BigQuery · Snowflake
MAIL-08
AI AGENT
Compliance Guard
Continuous GDPR/CAN-SPAM audit
Verifies consents, opt-out compliance, GDPR retention and centralized unsubscribe. Alerts on irregularities or lists without verifiable consent.
Operates in
CRM · ESP · consent management platform · legal audit
MAIL-09
AI AGENT
Content Personalizer
Dynamic personalization per profile
Selects optimal content blocks per segment (products, categories, banners) based on historical affinity. Human editor defines catalog and rules.
Operates in
Klaviyo · Braze · Salesforce MC · proprietary CDP
MAIL-10
AI AGENT
Blacklist Sentinel
Proactive blacklist detection
Tracks IP and domain across 40+ known blacklists (Spamhaus, Sorbs, Barracuda, URIBL). Prepares remediation before it impacts critical campaigns.
Operates in
MXToolbox · Spamhaus API · Sorbs · Barracuda · proprietary
10
Email agents in production
24/7
Continuous surveillance
< 5 min
Anomaly detection
100%
Under human oversight
11 · AI GOVERNANCE

Email automation, yes. Autonomy without control, no.

Email agents act within a governance framework defined with the client. No automation sends, purges or segments without human criteria. AI proposes, the team disposes.

01
Mandatory human approval
No agent sends campaigns, purges base, modifies flows in production or changes segmentations without approval from the assigned email manager.
02
Defined operational limits
Each agent operates within bounded thresholds: maximum volume, untouchable contact types, protected content. Out of range, blocked.
03
Full traceability
Every algorithmic action is logged: which model acted, with what data, what it recommended, who approved. Exportable audit on demand.
04
Client data protected
The client data (base, behavior, purchase history) does not feed models shared with third parties. Restricted to the project.
05
Mandatory editorial review
All copy generated or expanded by AI passes human editorial control by specialized copywriter before sending. No exceptions.
06
Required explainability
Every recommendation is accompanied by quantitative reasoning (impact on revenue, deliverability, engagement). Without justification, not applied.
12 · OPERATIONAL DIFFERENTIAL

What changes when operating email with eXprimeNet.

Objective capability comparison between a standard email operation (in-house, freelance or generic agency) and the eXprimeNet management model.

Dimension
Standard operation
With eXprimeNet
Deliverability
✕Reactive, after degradation
✓Deliverability Watch 24/7 · alerts < 5 min
Segmentation
✕Manual, static, no RFM
✓Segment Guardian + RFM + continuous engagement
Automated flows
✕Basic welcome and little more
✓Complete lifecycle journeys + Journey Optimizer
Send time
✕Fixed (e.g. Tuesday 10 AM to all)
✓Send Time AI · individual per contact
Base hygiene
✕Annual or none
✓Bounce Analyzer + Blacklist Sentinel continuous
GDPR compliance
✕Unclear consents
✓Compliance Guard · continuous audit
Personalization
✕Name in subject and little more
✓Content Personalizer · dynamic blocks by affinity
LTV prediction
✕None
✓LTV Predictor · prioritization by expected value
13 · FREQUENTLY ASKED QUESTIONS

Common doubts before hiring email marketing.

Which platform do you work with? Can we keep the one we already use?+
Native operation on the main ones: Mailchimp, Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, SendGrid, ActiveCampaign and others. If you already use one that works well, we keep and optimize it. If not, we propose the most suitable based on sector, volume and objectives, arguing the decision transparently.
How long does email marketing take to deliver results?+
The first technical impacts (deliverability, opens by segmentation) are measurable in 30–45 days. Structural revenue and activation results consolidate between month 3 and month 6, with cumulative growth via iterative optimization.
Do you buy or rent contact lists?+
No. Never. Purchased lists destroy domain reputation in weeks, generate massive hard bounces, trigger spam complaints and can lead to irreversible blacklistings. We only work with own bases with verifiable consent.
Do you guarantee opens or clicks?+
We don't guarantee fixed percentages: they depend on sector, base, offer and competitive context. What we do guarantee is documented methodology, traceable execution, agreed KPIs and transparent weekly reporting on progress vs. verifiable sectoral benchmarks.
Do you handle email design and copy?+
Yes. Specialized copywriting per vertical, responsive design optimized for Gmail/Outlook/Apple Mail clients and continuous testing of subject line, sender name, preview text and CTA. The client approves before every production send.
How do you integrate email with CRM and e-commerce?+
Email platforms are natively integrated with CRM (Salesforce, HubSpot, Pipedrive) and e-commerce (Shopify, WooCommerce, Magento, BigCommerce). Real-time segmentation by web and transactional behavior, with consolidated data in CDP or data warehouse.
What exactly are the "AI Agents" operating the account?+
Autonomous programs specialized in a specific email cycle function: deliverability surveillance, bounce analysis, subject line optimization, predictive send time, segment health, flow refresh, LTV prediction, GDPR compliance, content personalization and blacklist detection. Operate 24/7 within limits defined with the client and all critical actions require human approval before execution.
How is domain reputation protected?+
With correct SPF, DKIM, DMARC (progressive p=none → p=quarantine → p=reject) and BIMI configuration. Managed IP and domain warmup on platform changes. Continuous monitoring of Google Postmaster, Microsoft SNDS and blacklists. Proactive base hygiene.
How is real email ROI measured?+
With attribution model combining direct revenue (last-click) and contribution (multi-touch). Organic channel revenue, LTV impacted, activation and retention are separated. Final KPI is agreed with the client business lead and reported weekly.
NEXT STEP

Tell us about your project.

An honest conversation with a senior team. No endless forms, no commitment. We analyze your case, respond clearly and only move forward if it makes sense for you.

Shall we talk?