Lead capture for private clinics
Operational method for dental, aesthetic, fertility and private healthcare clinics. €8-25 CPL, 22-34% booking rate, 40-58% close on booked appointments.
Private clinics need leads with booked appointments, not raw leads. The #1 lever is integrating the clinic calendar into the landing (Calendly, Doctoralia) and offering 3-5 concrete slots in the WhatsApp response. Local Google Ads + Meta with lookalike on existing patients are the 2 dominant channels.
What is a private clinic lead?
A private clinic lead is a contact of someone with declared intent to attend a consultation or receive a treatment (dental, aesthetic, fertility, private general medicine). The value point is not the raw lead but the booked and confirmed appointment.
Unlike insurance or real estate, here the cycle is short (3-14 days from first contact to appointment) and the ticket is high (€600-8,000 in treatments like implants or fertility). A lead with a booked appointment is worth 3-5× a raw lead.
5-step method for clinics
- Local Google Ads by treatmentGeo-targeted Search campaigns per treatment ("dental implants Valencia", "invisible braces Madrid"). CPC €0.8-2.5, CTR 6-11%. Optimal radius 15-25 km.
- Landing per treatment with calendarOne landing per treatment with an integrated calendar (Calendly, Doctoralia, own). Opt-in with calendar rises 40-60% vs flat form.
- WhatsApp with 3-5 concrete slotsInstead of "we’ll call you", offer "these are the available slots this week: Tue 10:00, Thu 17:00, Fri 12:00". Boosts booking conversion 2.5×.
- Automatic reminder 24h and 2h beforeSMS + WhatsApp reminder reduces no-show from 22-30% to 8-14%. It is the single improvement with the highest ROI in the vertical.
- Optimise by confirmed appointment, not leadSend offline signal when appointment confirms (24h before) to the Conversion API. Algorithms optimise toward leads that actually attend, not toward form submissions.
Frequently asked questions
How much does a dental clinic lead cost?
Exclusive CPL €8-18 for basic treatments (cleaning, fillings) and €18-35 for advanced treatments (implants, orthodontics). Cost per booked appointment is 2-3× the CPL.
What is the no-show rate?
Without reminder: 22-30%. With reminder 24h + 2h before: 8-14%. It is the metric with the highest direct impact on vertical ROI.
Google Ads or Meta Ads?
Local Google Ads Search 60-70% of budget (explicit intent by treatment). Meta Ads 30-40% with real-result creatives (before/after with consent). Instagram Reels works very well for aesthetics.
How do you comply with GDPR in healthcare?
Explicit consent for health data (special category), reinforced privacy policy, end-to-end encryption in the contact flow, limited data retention post-treatment and permanent opt-out option.
What is the vertical average ticket?
Depends on treatment. Dental cleaning: €60-90. Invisible orthodontics: €3,500-5,500. Dental implant: €900-1,800 per piece. Fertility (IVF): €4,500-8,000 per cycle. Facial aesthetics: €300-1,500 per session.
Capture playbook for dental, aesthetic, fertility and private medicine clinics in Spain
Private clinics are a stable vertical with high per-appointment profitability and low user churn. The key is to work on "cost per confirmed appointment" instead of raw CPL, and to integrate automatic reminders that lower no-show. At eXprimeNet we execute this playbook in over 40 clinics with budgets between €3,000 and €25,000/month.