The five questions every managing partner asks before signing the retainer.
What monthly MQL volume can my firm realistically expect in Australia?
Typical range: 10–16 MQL/mes. Mature market with high ticket. Strongly developed class action culture. Volume is intentionally low — the qualification filter is strict because a regulated firm cannot afford cases that don’t match its ICP and operational capacity.
How do you verify my firm has the required ASIC / AFCA authorisation before engaging?
We verify active authorisation in the Australian Securities and Investments Commission · Australian Financial Complaints Authority public register, current bar admission where applicable, and validity of professional indemnity insurance. Without those three verifications we don’t sign a retainer. Verification is repeated quarterly.
How do you guarantee compliance with financial legal services advertising rules in Australia?
ASIC Regulatory Guide 234 on advertising financial products & services + Legal Profession Uniform Law on legal services advertising. Consistent enforcement with Corporations Act §1041H on misleading conduct. All copy, landing pages and creative go through compliance review before publication. No recovery promises, no timelines, no success rates. We continuously audit our own output against regulator guidelines.
How do you deliver leads and how does it integrate with our legal stack?
API/webhooks integration with standard legal CRMs (Clio, Salesforce for Legal, HubSpot with legal customisation, and proprietary systems via custom webhook). Every lead arrives with full context (declared role, corporate domain verification, vertical of interest) so the partner can qualify in under two minutes.
What’s the billing model and what should we expect the first month?
Monthly B2B retainer, no per-lead fee — Retainers AUD 12k–28k/month. Sydney and Melbourne concentrate the premium segment. The first month is dedicated to technical setup (CRM integration, regulatory verification, ICP definition) and funnel audit. First qualified flow typically in weeks 3–4. Retainer reviewable quarterly against agreed metrics.