The five questions every managing partner asks before signing the retainer.
What monthly MQL volume can my firm realistically expect in Ireland?
Typical range: 4–8 MQL/mes. Compact but highly qualified market. Strong relative weight of cross-border UK cases that raise the ticket. Volume is intentionally low — the qualification filter is strict because a regulated firm cannot afford cases that don’t match its ICP and operational capacity.
How do you verify my firm has the required CBI authorisation before engaging?
We verify active authorisation in the Central Bank of Ireland public register, current bar admission where applicable, and validity of professional indemnity insurance. Without those three verifications we don’t sign a retainer. Verification is repeated quarterly.
How do you guarantee compliance with financial legal services advertising rules in Ireland?
Central Bank Consumer Protection Code + Law Society advertising regulations. Regime aligned with FCA UK due to cross-border cases. Strict restrictions on outcome promises. All copy, landing pages and creative go through compliance review before publication. No recovery promises, no timelines, no success rates. We continuously audit our own output against regulator guidelines.
How do you deliver leads and how does it integrate with our legal stack?
API/webhooks integration with standard legal CRMs (Clio, Salesforce for Legal, HubSpot with legal customisation, and proprietary systems via custom webhook). Every lead arrives with full context (declared role, corporate domain verification, vertical of interest) so the partner can qualify in under two minutes.
What’s the billing model and what should we expect the first month?
Monthly B2B retainer, no per-lead fee — Retainers €6k–€18k/month. Cross-border UK-IE cases dominant in the premium segment. The first month is dedicated to technical setup (CRM integration, regulatory verification, ICP definition) and funnel audit. First qualified flow typically in weeks 3–4. Retainer reviewable quarterly against agreed metrics.